Marketing and IT: Forging a Unique Partnership
Delivered at Marketing Profs Business-to-Business Forum 2009, Boston, MA, by Maria Villar and Theresa Kushner.
In today’s economy, marketing has to work harder than ever before. The objective is not only effectiveness (What have you done for me today?) but also efficiency (Can’t you do more with less?). Making the marketing machine run smoothly takes a unique partnership with the information technology function in most businesses. But that partnership has to be forged against all odds. Marketing is creative. IT is numbers. Marketing abhors process. IT is process. Join us for a point-counterpoint discussion that should help you gain a better appreciation for the teams that support your marketing organization. Key points: * Why marketing needs IT and vice versa * What roles each play in the process * How to speak each other’s language * How to evaluate your Marketing-IT relationshipDelivered at IBM Information on Demand 2008, Las Vegas, NV, by Maria Villar.
Data management class for business students developed and presented in Georgetown, Washington, D.C., by Maria Villar.
Treating Data as a Company Asset
Graduate business students class, developed and presented at William and Mary College by Maria Villar.